They didnt oughter of showed it not in <a href="http://www.marketwatch.com/investing/stock/dlia/insiders?pid=39397" rel="nofollow">prentice capital</a> <a href="http://www.marketwatch.com/story/michael-zimmermans-hedge-fund-on-the-online-offline-retail-convergence-2014-03-29" rel="nofollow">Prentice Capital Zimmerman</a> Prentice Capital http://www.marketwatch.com/story/michael-zimmerman-of-hedge-fund-prentice-capital-on-the-mcommerce-shift-2014-04-04 for an instant and then lost.