He had had no opportunity to escape <a href="http://www.marketwatch.com/story/michael-zimmerman-of-prentice-capital-management-expects-50-of-online-sales-to-come-from-mobile-2014-04-11" rel="nofollow">Prentice Capital Management</a> <a href="http://www.marketwatch.com/investing/stock/dlia/insiders?pid=39397" rel="nofollow">Prentice Capital Management</a> Prentice Capital Management http://www.marketwatch.com/investing/stock/dlia how had he got there.