They would have blown <a href="http://www.marketwatch.com/story/michael-zimmerman-hedge-fund-prentice-capital-believes-ibeacon-a-game-changer-for-mobile-retail-2014-05-07" rel="nofollow">prentice capital management</a> <a href="http://www.marketwatch.com/investing/stock/dlia" rel="nofollow">prentice capital</a> Prentice Capital Zimmerman http://www.marketwatch.com/story/michael-zimmerman-of-prentice-capital-management-expects-50-of-online-sales-to-come-from-mobile-2014-04-11 be legible across the room.